There a no doubt that real estate is booming in Sydney in the last decade, and if you really want to boost the chances of selling a property and climbing to the top of the real estate ladder(If you’re a real estate agency company), you’re going to want to hire a professional Real Estate photographer in Sydney with the right tools and right experience.
So how do you hire a professional photographer that you can rely on to take incredible pictures? There are several steps to follow:
Ask The Right Questions!
Do your homework and conduct enquiries! Here are some key questions that you should ask prospective photographers so that you can find the most suitable individual to bring those properties into life.
Who have you worked with?
Find out who they have worked previously, and are currently working with. This will help you find out if they are new to the field or if they have been around for a while. It will also give you a chance to find out how they are viewed by the clients that they have worked with. Plus, you’ll be able to find out if they are working with your competitors. Choosing someone that works with your competition probably isn’t the best idea, as he or she may skew your brand or image.
How much do you charge?
Prices can determine a photographer’s level of professionalism, usually, you get what you pay for. If the prices seem too good to be true, they probably are; however, if they are expensive, you could end up breaking your budget. For a reference, typically in Sydney， between $180 – $220 for a typical 10-20 imaged edited with a turn around time of 24 hours.
What other services do you offer?
Many professional photographers offer other services such as video highlight. Finding someone that offers several services is generally more professional, and also it simplifies invoicing and allows you to get the same quality and reliability from one professional.
Do you have a Portfolio?
Any experienced photographer will have a full portfolio of past jobs they have completed. Ask to see their portfolio of work and also ask them to reference to their last 5 jobs on realestate.com.au or domains.com.au You can also ask them to show you comparable homes they have shot to your local market.
What professional Gear do you use?
Usually, it’s a requirement for property photography to have professional full-frame camera and at least a wide-angle lens. The following equipment should also be considered.
A tripod holds the camera in position for an indefinite period without any camera movement.
Tilt-shift lenses are created for photographing buildings. They allow you to shoot at a wide focal length but keep vertical lines perfectly vertical. Consider how you need to tilt the camera up to capture a skyscraper’s full height.
Photo editing software
Photo editing software such as Photoshop, Enfuse, Lightroom, and similar other programs are used to improve digital images, correct errors, and remove blemishes. They are essential tools for real estate photographers since it is very rare that they can get the images that they exactly envision.
External flash units
The built-in pop-up flash in the camera is not adequate for lighting real estate photography – if extra light is needed, an external flash is a must.
Find at least three prospective photographers, and make sure that you ask each one these key questions. Based on the answers to these questions, you’ll be able to get a real feel for the quality of work that the individual provides and whether or not he or she will jive with your needs.
Finally, try to support a local photographer, having a real estate photographer in Sydney that works and lives local will mean your supporting the local business community, will be able to react quickly to urgent requests and in return there is a high chance that photographer will refer business back to you.
With the right photographer, you can really step up your success in the real estate game.
Finally when to film your property?
We recommend during afternoon and evening, twilight shoots can also make a property stand out amongst all of the other properties for sale in their area, especially in places where daytime shoots are the norm.